Visitor Facts For Philadelphia and Its Countryside

Regional Visitor Volume (numbers below refer to number of visitors, not room nights)

Total Visitors:	22.83 million visits were made to Philadelphia And Its Countryside in 2002 (up 11.09% vs. 2001)
Overnight vs. Day Trips:
Total Overnight:	10.86 million (up +18.6% vs. 2001)
Total Day:	11.97 million (+5.1%)
Leisure Visitors:
Total Leisure:	16.23 million (+11.9%)
Total Overnight:	7.80 million (+22.8%)
Total Day:	8.43 million (+3.3%)
Visiting Friends & Relatives (VFR)	6.80 million (+1.8%)
Leisure Overnight VFR	3.51 million (+10.7%)
Business Visitors:
Total Business	6.59 million (+9.1%)
Total Overnight	3.06 million (+8.9%)
Total Day	3.53 million (+9.3%)
Total Business Transient	4.27 million (+17.6%)
Total Group Meeting	2.32 million (-3.7%)
Total Convention	*
Visitor Spending:	Visitors to Philadelphia and Its Countryside generated a total of $9 billion in 2002 – $4.7 billion in direct spending, $1.4 billion in indirect spending, $1.9 billion in induced spending and $1 billion in tax revenue.
Source: Economic Impact of Travel in Pennsylvania by D.K. Shifflet & Associates, Ltd.
* DK Shifflet & Associates convention data is not available for 2001 or 2002. According to the Philadelphia Convention and Visitors Bureau (PCVB), convention attendance was 404,565 in 2001 and 518,931 in 2002, which was the largest convention year in the city’s history, with 27 city-wide conventions. (Source: PCVB) Note: these numbers refer to attendees, not room nights.
Overnight Leisure Visitor Profile
Origin of Visitors:	The majority of Greater Philadelphia’s leisure overnight visitors come from New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina, Florida, California, Tennessee and Ohio
Visitor Profile:	74% between ages 24-54; 52% with incomes greater than $50,000; 49% college graduates
Transportation:	69% of Philadelphia’s visitors arrive by car.
Most Popular City Attractions:	Independence National Historical Park (including the Liberty Bell and Betsy Ross House), Franklin Mills Outlet Mall, U.S. Mint, Franklin Institute, Philadelphia Museum of Art, African American Museum in Philadelphia, Rodin Museum, Pro/College Sports Venues, Please Touch Museum, Academy of Natural Sciences
Most Popular Regional Attractions:	King of Prussia Mall, Valley Forge National Park, Sesame Place, Franklin Mint Museum, Longwood Gardens, Peddler’s Village, Pearl S. Buck House, Washington Crossing Park, Penn’s Purchase Outlet, Brandywine Battlefield Park, New Hope & Ivyland Railroad, James A. Michener Museum, The National Shrine of Our Lady of Czestochowa
Average Length of Stay:	4.1 nights