PHILADELPHIA AND ITS COUNTRYSIDE™ WANTS MORE LESBIAN TRAVELERS
Philadelphia’s Get Your History Straight and Your Nightlife Gay® Tourism Campaign Continues With A Stronger Focus On Women
Philadelphia's ground-breaking gay tourism campaign is setting out to make history again by launching an effort to attract lesbian tourists. In 2006, the $1 million gay tourism campaign, Philadelphia – Get Your History Straight And Your Nightlife Gay®, will pay special attention to the lesbian traveler through an adapted advertising and media relations strategy, expanded content about lesbian-friendly Philadelphia on www.gophila.com/gay and guerrilla marketing at special events for lesbians.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) found in a recent research study, Gay Tourism 2005, that lesbian travelers spend the same per day ($233) as gay men. Lesbians, however, stay for a shorter period of time (on average 1.8 nights) compared to gay men (on average 2.4 nights). GPTMC's goal is to increase the length of a lesbian visitor's stay by highlighting all there is to see and do in Philadelphia, including historical sites, arts and cultural attractions, shops, restaurants and a vibrant lesbian nightlife scene.
"Through the collaborative efforts of GPTMC and the Philadelphia Gay Tourism Caucus, our region continues to work hard to communicate a message to all gay travelers that we are a welcoming destination," said Meryl Levitz, GPTMC president and CEO. "Since GPTMC launched its gay tourism campaign in 2003, Philadelphia and Its Countryside™ has increased its share of the gay travel market, recently defined as a $64 billion market segment."
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